Personal Brand Development Package

This package includes the full development and refinement of your authentic personal brand using our proprietary 5-Step Personal Brand Process and includes logo and identity development; digital, product, and print materials design; a brochure/portfolio website; social media headers; and profile support.

Our process is broken into three phases (all included): Pre-Production, Production, and Post-Production, and includes project management, strategy, and content development throughout. Deliverables are listed below.

Phase 1: Pre-Production

• Existing Personal Brand audit and recommendations for refinements to your existing digital personal brand footprint

• 2-hour Vision & Brand/Design Assessment Session with Krista Clive-Smith

Phase 2: Production

• Personal Brand Identity Package design and refinement, including;

  • custom logo (most often composed of an icon and a word mark combo) with unlimited revisions (3-call series)

  • signature color palette

  • font families

• Brand style sheet/brand guidelines document

• Personal Brand website splash page development and launch (a temporary page while website is in development)

• Three print material/stationery or merchandise designs (i.e., business cards, letterhead, notecard, stickers, apparel, drinkware), with 2 rounds of revisions included (additional designs can be created at an additional charge)

• Digitized logo for embroidery

• Custom social media header design (2 rounds of revisions included; additional designs can be created at an additional charge)

• Strategy, layout, and design of your five-page personal brand portfolio website (3-call series with 2 rounds of revisions included; extra revisions or extra web pages can be added at an additional charge)

• Coding of the final, approved website design from InDesign into Wix

• Final content development, copywriting, and proofreading of website content

Phase 3: Post-Production/Launch

• Order of 150 personal brand business cards

• Website optimization including:

  • Search engine optimization (SEO)

  • keyword development

  • page indexing

  • meta descriptions

• Tightening of social media profiles and settings; resizing of new header images to all social profiles (Facebook, Instagram, Twitter, YouTube, and LinkedIn)

• If applicable: cleaning/scrubbing of your existing mailing list

Please Note: Clients are required to provide their own website domain and email addresses after the initial 2-hour Vision Session call and prior to the commencement of the design component of the package. A minimum of 15 high-resolution photos of the client are also required within the first 3 weeks of the project. Should you be scheduling a personal brand photo shoot to fulfill the photography requirement, our team would be delighted to schedule a 15-30 minute call with your chosen photographer to run through the ideal shot list and provide direction.