Personal Brand Strategy Package

This package includes the development and refinement of your authentic personal brand strategy using our proprietary 5-Step Personal Brand Process and the building of your unique Personal Brand Monetization Blueprint™.

This package process is broken into three phases (all included): Defining Your Brand, Positioning Your Brand, and Monetizing Your Brand, and includes project management, strategy, and content development throughout. Deliverables are listed below.

Phase 1: Defining Your Brand

• Existing Personal Brand audit

• Kolbe A Index (Conative Strengths) assessment

• 2-hour Vision & Platform Articulation Session with Krista Clive-Smith

• Gallup CliftonStrengths assessment and integration coaching call with Kath Tucker

Phase 2: Positioning Your Brand

• Ongoing 1-hour weekly strategy calls with Krista Clive-Smith to complete your Personal Brand Positioning framework document

• Review and implement approved recommendations for refinements to your current digital personal brand footprint

• LinkedIn profile refinement to reflect new strategy and positioning

Phase 3: Monetizing Your Brand

• Ongoing 1-hour weekly strategy calls with Krista Clive-Smith to complete your Personal Brand Monetization Blueprint™ strategy document

• Activation of your content pillars, and development of your unique hashtags and keywords to align with your new personal brand positioning and messaging

• Choosing the initial vehicles to monetize your personal brand and develop your thought leadership (in alignment with your business, if you have one)